'This new platform will allow us to better engage, entertain, and reward our guests with a best-in-class experience however and whenever they play,' he noted. 'We are incredibly proud of these proprietary products and are excited to bring this elevated experience to New Jersey to entertain our players like no one else can,' he added.įor his part, George Goldhoff, President of Hard Rock Hotel & Casino Atlantic City, commented: 'We're excited to welcome Hard Rock Bet to New Jersey! The Hard Rock Bet platform will provide our guests with an upgraded gaming experience both online and at our retail sportsbook, which will have a much broader selection of available bets, daily boosts, and promotions.' Marlon Goldstein, CEO of Hard Rock Digital, said: 'The launch of Hard Rock Bet in New Jersey marks an important milestone as we introduce an integrated product containing our new iCasino platform alongside our highly rated sportsbook.'

In New Jersey, online casino play will also earn players Wild Card Comp Dollars and Tier Credits for in-person rewards at the Hard Rock Hotel & Casino Atlantic City.

Hard Rock Bet Loyalty Rewards will also be integrated with Hard Rock's land-based rewards programs, where available. The tiered rewards program will provide additional benefits and allow players to earn points and rewards more rapidly. Prizes and experiences in the online Rewards Store will be constantly updated and include bonus play/bets, cash, Mystery Wheel spins, and even a Tesla. New Jersey players will also be able to participate in a revamped online rewards experience through Hard Rock Bet's Loyalty Rewards program, which offers unified rewards across sportsbooks and online casinos. The platform will offer classic slot titles, exclusive new releases, and new titles each month from the top providers in the industry.Īside from the new gaming options, Hard Rock Bet will also offer New Jersey players a 'significantly upgraded and seamless experience' including faster user flows for sign-up, log-in, deposits, and withdrawals, the company explained. The New Jersey launch marks the debut of Hard Rock Bet's proprietary iCasino, which like Hard Rock's proprietary sportsbook experience, is easy to use and offers players more ways to play, with hundreds of slots, table games, and live dealer games. The Hard Rock Bet platform integrates online casino, sportsbook, and rewards into one platform, and is available on iOS, Android, and online at HardRock.bet. This platform will provide an experience for both online players across the state and visitors to the retail sportsbook at the Hard Rock Hotel & Casino Atlantic City. Hard Rock Digital launched on Thursday its new betting platform, Hard Rock Bet, in New Jersey.

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